Should You Automate Your Online Marketing Efforts?

As a new online business entrepreneur it is possible that you could become frustrated with the amount of information you have to absorb and the hands on tasks that it looks like you might have to do to start creating income at home.automate your business

As you become more experienced with marketing online, you start realizing that there are many tasks that can be more effective, inexpensive and less time consuming than marketing the old ways, i.e., door to door, by snail mail and using the telephone.

If you were involved in traditional modes of marketing, you placed advertisements in newspapers and/or magazines, waited for responses, and sent out information packages to those interested. This was very labor intensive and expensive when you considered the cost of printing, envelopes and postage plus your time.

Online Marketing Is A Whole New World!

Today we live in an instant world. Everybody wants everything right away. When you are interested in something, you go online find it and order it. It is that simple.

Apply that to online marketing. Everything can happen very quickly. You can place an advertisement and receive replies in minutes in some cases or have prospects visit your website very quickly. You are able to market to anywhere in the world. A recent example was when we placed an ad for one of our business opportunities on a Tuesday and by Thursday had twelve new members join us. Imagine how much that would have cost in printing, mailing, labor and the length of time doing it the old way.

There are additional ways you can save time and streamline your online marketing operation. Autoresponders can be your secretary, marketing staff and gal or guy Friday. They can handle much of the grunt work responding to inquiries, sending out additional information and completing sales followups. And they do it 24 hours a day, seven days a week no matter what you are doing.

All you need is an autoresponder account. Set it up with messages and you have a 24 hour staff. There are numerous autoresponder services out there and the prices are all over the ballpark. They all basically run the same.

Is It Easy To Set Up Your Marketing System?

It is not difficult at all. Most autoresponder systems have help files that walk you through the process.

The basic process goes something like this. You set up a web form on your web site (the autoresponder service furnishes the code for the web form), you load your marketing material into your autoresponder and you are pretty much ready to go. This is somewhat simplified but shows the concept.

When a prospect fills out the web form for information, they immediately receive an email asking them to confirm that they want the information (this protects you from spam complaints), when they click the confirmation link, they immediately receive your marketing information by email. And this process occurs regardless of the time of day. You can also schedule followup messages to go out using whatever time schedule you like, for instance, every 2 or three days. Most systems allow you to schedule up to 50 messages.

Your Doors Are Open 24/7!

An autoresponder setup keeps your online business open 24 hours a day and maintains your sales process no matter what you are doing or where you are. Your inquiries are handled immediately and you can be making sales or adding members while you are asleep. This type system can also build you a list of prospects who can be mailed at any time.

I personally have 10 to 15 autoresponders running continuously with our online businesses. They automate our advertising sales process, traffic to our various business opportunity sites and our sales system for our own autoresponder service. As a result we have customers worldwide. They especially come in handy when you are working with a large number of associates in business opportunities. You can communicate goals and distribute training materials through the use of one mailing list instead of emailing 20 or 30 members individually.

Autoresponders can be applied in any number of business settings, online or offline. You can be creative as you want. Automation is the name of the game whether you have a store in the local mall or you are creating income at home. As I mentioned earlier, there are many different price points for autoresponder services. Most charge a monthly fee anywhere from #19.00 a month to $40.00 a month. If you are looking for a very economical autoresponder service, check out this service which I am using:

Thanks and Have a great Day!
Joe Reinbold
Proud member of Wealthy Affiliate


  1. I agree with you Joe, things have changed a lot since marketing made its home in the online world. There used to be a lot of difficulties when manual efforts for advertising were needed.

    Autoresponder have really made it easy for people to get targeted traffic from all around the world as quickly as possible.

    When you think of the possibilities, you can be enjoining your time somewhere in a beach while people are visiting your site and buying stuff from you.

    123response seems to have some very good options, thank you for the information!

    • Hi Hari, thanks for visiting my site and for your comments. The autoresponder has made things a lot easier. I just came back from a 10 day road trip and all the while, my autoresponders were taking care of things just like if I had an assistant back in my home office. Technology is great!! Have a great Day.

  2. Hi,
    Thanks for sharing. I just signed up an account for an autoresponder. I am on a budget so I found a free one that works pretty well so far.

    I did a lot of searching for autoresponders and it takes some work off your shoulders so you don’t have to be online 24/7.


    • Hi Sofia, you are welcome I am sure, glad to share. There are some free ones that you can use, I have used them myself. As you build your business and get more requests for information the free ones may limit the number of messages you can send. But as long as they meet what you need, they are great. Have a great day.

  3. Great post on should you automate your online marketing efforts!
    I think that this is one of the massive advantages of building a business online!
    The fact that you can automise and systemise a lot of your marketing, gives you the ability to create a true freedom business… one that you don’t have to be at the driving wheel 24/7!
    Online marketing really is a whole new world!

    • Hey John, Thanks for stopping by. I agree with you 100%. There is no other way to go. Just with answering emails for information on a specific product can save countless hours. Have a great day.

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