Many people have tried and failed at making money online when they joined network marketing programs , multi-level marketing programs and other online businesses. There are several things that I have observed during my twenty some years online that have I believe contribute to those failures. And I think some of the same observations apply today.
Here are some of the reasons I have observed over the years:
Hype – Unrealistic Expectations – Looking For Easy Money
There is a lot of hype in the online world, especially when in comes to making money online. We have all heard the claims of the ability to get rich overnight, how to make your first $100 in an hour, earn $10,000 in six months, build an income without referring anyone, do not worry about referring anyone, we will fill your downline with spill over, and the list can go on and on. When you have been working online as long as I have, I have seen most of them. And the offers with the highest hype are the first ones that disappear and leave the members with nothing. Of course the promoters have made their money so they just go on to the next offer and repeat everything.
These offers create unrealistic expectations on the part of the newbie coming into the industry. And yes it is an industry, there are numerous legal MLM businesses out there who have been operating for years, some as long as I have been online, over twenty years. They are strong companies, with valid products and/or services and members that work at it. If you are looking for easy money or money you are going to make overnight, you are not going to find it.
I have seen people, in the need for income, enter a business with only enough money to pay for their first month of product and then use a credit card to pay the next month. They had expectations that within the first month they were going to cover the monthly expenses. They didn’t even consider that they would need to promote the business and what that would cost. They were convinced by the hype that they were going to make money without doing anything.
They do not know where to look for support
When you are new to the network marketing and/or multi-level marketing (MLM) business, you are in need of direction and training. There a too many businesses of this type that do not furnish any training at all. And many of these companies do not even furnish sample advertising, banners or other promotional material. For all intent and purposes the newbie is left to fend for herself or himself. There are many sponsors who are available to assist their new sign ups with this type material and to mentor and coach the newbie for one basic reason, if the new member is not successful, then the sponsor will not be a success. So a good sponsor knows it is advantageous to train their new recruit, the bottom line is each new recruit in network marketing is money in your uplines pocket.
But on the other hand, there are just as many sponsors who do not support their downline. They get the sign up, send a personal welcome email and they are on to getting more recruits. I have seen many instances of sponsors who recruit the heck out of one business, get in enough people to make a profit and then move on to another business to repeat the process.
Most new recruits in a business are feeling their way around and do not no the ins and out of the business. For example, I have operated an autoresponder service, 123Response.com for many years. Every once in awhile I will get a support question as to whether I can furnish a series of autoresponder messages that they can use for their business. Of course I answer in the negative since I do not have message series that fit each and every marketing business out there. My first suggestion to them is to go to the back office of their business and check to see if the company has such messages that you can just copy and add to your autoresponder. If they do not have them then ask your sponsor and/or upline about sharing their messages. I get the same type question regarding where they can get banners or ads for their business. My point is that they do not know the business and do not know where to go for help.
You have to treat your new business “like a real business”
Too many new entrepreneurs come online and see the possibility of making some money but do not really treat it as a business. Why? Because they do not have to worry about overhead expenses for rent, utilities or other expenses incurred when opening a business offline. They do not have to keep regular hours as you have to when running an offline business. The end result is that they can loose focus and devote time to the business when they feel like it. Running a business online, while considerably less expensive than an offline business still needs to be worked at. It can’t be treated as a hobby. Well it can, but it probably will not be a success.
Many entrepreneurs give up too soon
I have seen it over and over again. Someone joins a business I am involved in and after one or two months go by, they are gone. They either found out that they are not going to make easy money overnight or they realized that there was some work involved. Many new entrepreneurs hop from business to business because they next ad that they see sounds a lot more lucrative and easier to do. Many just quit down the road because they are frustrated and/or out of money and the whole idea of making money online leaves a bad taste. The next time someone asks them about their online activities they take the position that online businesses are all scams.
So what is the bottom line?
My recommendation to anyone that is considering an attempt to build an income online is to…
Make sure that you do some investigation before you join a business. The Internet gives you a big tool. You can find positives and negatives regarding the opportunity you are considering and can help you evaluate your options.
Contact your potential sponsor in the business. If you are reacting to an ad that you received, email that individual back and see if he or she will agree to talking to you on the telephone. If you do not get an answer, I would think twice. If they do respond, then make a list of questions you have.
Recognize that you need to promote any business that you get involved in. In order to market products and/or services, you need to create traffic to your web site, if you don’t, it is simple, you will not make sales. Now it is very possible with many online businesses, especially when you are involved as an affiliate of a company, that you will not have to build your own website. A good affiliate program in most cases will furnish a specially coded web site with a custom web page address for you to promote. Once you get a little experience, you can then consider developing your own web site.
I hope that you will consider some of my comments above and I would really be interested in any comments that you might have. You can leave comments below.
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