Follow Up With Autoresponders – Improve Your Sales!

Autoresponder follow up messages
So you have your own website, an affiliate website or both. You are trying to promote products or services online. You know you are getting traffic to your sites but you are not getting many sales. Let’s talk about the process where you can follow up with autoresponders.

When a prospect visits your web site, usually you do not know they were there unless you check your traffic stats at a later date and see the totals. The bottom line is that they have come and gone and you will probably never see them again. It is not a very good way to do business. What if you had the option to capture the visitors name and email address so that you could follow up with them.

If you check your traffic stats and you see that last Monday you had a hundred visitors to your site and you had two sales, that works out to a very poor percentage of sales to visitors. Now what if you could capture lets say fifty or more of those visitor’s emails and start sending them follow up messages regarding your products and/or services. Would that increase your sales?

Just What Does Follow Up With Autoresponders Mean?

You might be asking what a follow up autoresponder is and how it works. In the simplest terms it is a piece of software where you can collect names and emails, store them in a database and send out either pre-scheduled messages to them over a period of time or email the entire database whenever you want to. In these instances, since they signed up for the information, you have their permission to email them until they say stop by unsubscribing.

Years ago, I tried using a autoresponder software program that I uploaded to the server where I hosted my web site. That did not work out to well since many hosting companies limit the number of emails you can send out per day from your account. My hosting company had a limit of 200 emails per day and from my research at the time, that was pretty standard.

After confronting that situation, I found a company where I could purchase an autoresponder software program and it could be set up on the server of the company where I was purchasing it for a nominal monthly fee. That solved my problem and I have had that autoresponder system operational for over fourteen years.

How Can I follow Up With Autoresponders?

The easiest way to collect your visitors name and email address is by having them sign up through a form on your website that offers them something free. The free item can be a free report that you have written related to what you are offering on your web site. It doesn’t have to be a big report or ebook, a couple of pages will do but make sure that it has a little value and that the information can help them. Your report should promote your product and furnish enough information to get them to click to your sales page where you can make the sale.

Another way is to start your own newsletter related to the niche you are building your business in. It should be a free newsletter and how often you publish it is completely up to you. I have seen them being weekly, bi-weekly and monthly. They don’t have to be fancy html with a lot of images. It can be delivered in standard text, which I generally use so that those that do not receive html through their email program will still get the text version.

The way you capture their name and email is from the form you place on your website. All autoresponder systems enable you to create a form which you can then upload to your web page. I like to just request their first name and email address. If you start requesting anymore than that they may shy away from entering their information.

One Last Tip

Prior to activating a sign up form on your web page, you need to set up the messages in your autoresponder. I recommend that your first message be the welcome message and then if needed you can set up additional messages and schedule then over a period of time. If you don’t set up the messages prior to starting to collect subscribers, the new subscribers will receive a blank email with just a unsubscribe link in it.

For additional information regarding this topic you can view some training I created by clicking here, Tips On Setting Up Your Autoresponder Follow Ups.

There are numerous autoresponder services available online. Aweber, GetResponse, Constant Contact, Mailchimp, icontact, Autoreponseplus to remain a few. Services range from free for limited services to up to $30.00 per month. I have owned and operated an autoresponder service for over 14 years and we offer unlimited autoresponders for only $24.95 a year. You can check us out at 123response.com.

An autoresponder is a great labor saver for many of the labor intensive tasks needed when operating a business online.  Your business could probably use one.

Wish you the best of success.
Joe Reinbold
Proud Associate of Wealthy Affiliates

10 Comments

  1. Hi Joe,
    Great article that you wrote on your website and based on your experience on the subject you provided great instruction as to exactly why auto-responders are so important to the success of an online business owner.

    As you stated you would potentially be throwing away possible income coming from readers who while they visit content articles on your site once, they still are not enticed enough to come back. For a fact in this industry, sales are not statistically made until after a customer has seen info about a product 6 – 7 times.

    With an auto-responder set up and where the business owner provides relevant subscriber opt-in materials which further promote the product it leads towards eventual success and $$ coming into the business.

    I loved some of the auto-responder products that you mentioned, all of high quality without your specifically endorsing any single one of them.

    Your article is must-viewing for the individual who is just getting started online with a business.

    Jeff

    • Hi Jeff,

      Thanks for visiting our site and for your comments. I am really glad that you enjoyed the content. I certainly agree that it is important for the online business entrepreneur to integrate an autoresponder into his or her business. Have a great Day.

      Joe

  2. Hi Jeff,

    Nice article on the importance of autoresponders, what they do and how to use them. Appreciate the tip you’ve given as well.

    I have a question, you mentioned that we could offer a little something like an ebook or some mini-guides that can offer value to our readers. I’m just wondering how the whole system works?

    Like where do we upload the stuff to? Is it uploaded to the autoresponder system? Or do we need a place to store that stuff and just provide a download link thru email to people when they sign up? How does it work?

    Thanks.

    • Hi,

      Thanks for visiting our site and for the comments, I really appreciate them. Normally you would upload your ebook or mini guide to your website and then place a link to download it in the autoresponder email. If you are giving a free report away, you could break that report into separate parts and upload each section as a separate message in your autoresponder and have each section go out over a set time period. Or if the report was just a small free report, set it up as one message to go out after they confirm their email. There are a number of ways to do it. If you have a wordpress site hosted somewhere, you could upload the report, guide or ebook to the server and just give the link in the welcome/thank you email.

      Thanks again

      Joe

  3. Thanks for writing this article about auto-responders. I totally agree with you about their importance. When I first started collecting email addresses, I just thought sending an email when I had a new article was enough. But later I realized that using an autoresponder to load my best content and other messages was like having a 24/7 sales rep. So it’s a must. I’m currently using convert kit instead of aweber. But your service sounds appealing too. Thanks for sharing.

    • Hi Eddy,

      You are right, there are a lot of uses for autoresponders and I would not do without them. I use them for several newsletters and for promoting a business. Best thing about them is you don’t have to hire someone to do all the extra work that they complete. Thanks for visiting my site and I wish you the best of success in your endeavors.

      Joe

  4. I am glad to have seen your site. “The bottom line is that they have come and gone and you will probably never see them again.”
    The thing is that if they have come and gone to never come back, they probably were not attracted anyway. Why would they sign up then?
    I am operating two websites, one since two years and one since a little over one year. I have been contemplating and investigating the use of an auto responder, but did not yet find a conclusive answer. Your site however, brings me closer to an answer.

    • Hi Jerry,

      Thanks for your comments regarding this article. I really appreciate it. Also glad it was of some help in deciding about the use of autoresponders. Wish you the best of success.

      Joe

  5. Great article on Autoresponders, this is something that can be extremely beneficial to anyone with an online business. Online business owners who do not use autoresponders may not realize how much money are losing as a result of this. 123Response dot com seems like a great service $24.95 per year is really cheap.

    • Hi WMP,

      Thanks for visiting our site and for the comments you left, I really appreciate it. You are right, if there is one great time saver and business builder it is the use of autoresponders. You can build a nice mailing list and a customer base. We have been charging the 24.95 annual fee at 123response for about the last five years now and it is pretty popular. Wish you the best of success.

      Joe

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