So you have your own website, an affiliate website or both. You are trying to promote products or services online. You know you are getting traffic to your sites but you are not getting many sales. Let’s talk about the process where you can follow up with autoresponders.
When a prospect visits your web site, usually you do not know they were there unless you check your traffic stats at a later date and see the totals. The bottom line is that they have come and gone and you will probably never see them again. It is not a very good way to do business. What if you had the option to capture the visitors name and email address so that you could follow up with them.
If you check your traffic stats and you see that last Monday you had a hundred visitors to your site and you had two sales, that works out to a very poor percentage of sales to visitors. Now what if you could capture lets say fifty or more of those visitor’s emails and start sending them follow up messages regarding your products and/or services. Would that increase your sales?
Just What Does Follow Up With Autoresponders Mean?
You might be asking what a follow up autoresponder is and how it works. In the simplest terms it is a piece of software where you can collect names and emails, store them in a database and send out either pre-scheduled messages to them over a period of time or email the entire database whenever you want to. In these instances, since they signed up for the information, you have their permission to email them until they say stop by unsubscribing.
Years ago, I tried using a autoresponder software program that I uploaded to the server where I hosted my web site. That did not work out to well since many hosting companies limit the number of emails you can send out per day from your account. My hosting company had a limit of 200 emails per day and from my research at the time, that was pretty standard.
After confronting that situation, I found a company where I could purchase an autoresponder software program and it could be set up on the server of the company where I was purchasing it for a nominal monthly fee. That solved my problem and I have had that autoresponder system operational for over fourteen years.
How Can I follow Up With Autoresponders?
The easiest way to collect your visitors name and email address is by having them sign up through a form on your website that offers them something free. The free item can be a free report that you have written related to what you are offering on your web site. It doesn’t have to be a big report or ebook, a couple of pages will do but make sure that it has a little value and that the information can help them. Your report should promote your product and furnish enough information to get them to click to your sales page where you can make the sale.
Another way is to start your own newsletter related to the niche you are building your business in. It should be a free newsletter and how often you publish it is completely up to you. I have seen them being weekly, bi-weekly and monthly. They don’t have to be fancy html with a lot of images. It can be delivered in standard text, which I generally use so that those that do not receive html through their email program will still get the text version.
The way you capture their name and email is from the form you place on your website. All autoresponder systems enable you to create a form which you can then upload to your web page. I like to just request their first name and email address. If you start requesting anymore than that they may shy away from entering their information.
One Last Tip
Prior to activating a sign up form on your web page, you need to set up the messages in your autoresponder. I recommend that your first message be the welcome message and then if needed you can set up additional messages and schedule then over a period of time. If you don’t set up the messages prior to starting to collect subscribers, the new subscribers will receive a blank email with just a unsubscribe link in it.
For additional information regarding this topic you can view some training I created by clicking here, Tips On Setting Up Your Autoresponder Follow Ups.
There are numerous autoresponder services available online. Aweber, GetResponse, Constant Contact, Mailchimp, icontact, Autoreponseplus to remain a few. Services range from free for limited services to up to $30.00 per month. I have owned and operated an autoresponder service for over 15 years and we offer unlimited autoresponders for only $39.95 a year. You can check us out at 123response.com.
An autoresponder is a great labor saver for many of the labor intensive tasks needed when operating a business online. Your business could probably use one.
Wish you the best of success.
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